BrandPivot acquires iSiteweb and expands team.

Posted on Jan 11, 2017 | No Comments
BrandPivot acquires iSiteweb and expands team.

BrandPivot, a Cleveland-headquartered full service marketing communications firm announced today that it has acquired iSiteweb, a Northeast Ohio website development and programming agency. The acquisition showcases BrandPivot’s continuous growth since its 2013 inception. Through this partnership, BrandPivot’s clients will increase their access to onsite web design, development and programming—resulting in even more personalized and comprehensive […]

Brand Resolutions For 2016: Get your brand in shape.

Posted on Jan 19, 2016 | No Comments

Traditionally, January is the month for making resolutions – especially to improve your health and fitness. Every piece of workout equipment is on sale, and every type of media is promoting how to get fit and healthy in the New Year. This January also seems like a good time to focus on improving the health of your […]

How to Create A Great Customer Experience

Posted on Jul 10, 2015 | No Comments

The other day, we ordered pizza from a local place. The first time we called, we were on hold for a while and then were disconnected. We called back and were put on hold again for a long time before someone took our order. In the end, the pizza was delivered promptly and tasted pretty […]

Naming: Finding the right name for your company

Posted on Jun 25, 2015 | No Comments
Naming: Finding the right name for your company

The name for your company, big or small, could make or break you. Picking a name for a business can be the most challenging yet exciting thing you do. But how do you know if your name is right? First, let’s talk about brand. When deciding a name for your company, think about your company’s […]

Key Brand Architecture Questions

Posted on Jun 20, 2015 | No Comments

One of our clients was interested in developing a brand strategy for each of its product lines. There had been a number of acquisitions and a need to successfully integrate the acquired companies’ products. Our client’s company ultimately wanted a brand strategy for each of its product lines and wanted to establish a connection to […]

Non-Profit Marketing in Tough Economic Times

Posted on Jun 15, 2015 | No Comments

Because we’ve done everything from brand development and event planning to fully integrated marketing communications plans for non-profits, we’ve been asked to do a number of seminar presentations dealing specifically with how non-profits should market their brands. With the economy still struggling and money tight among consumers and corporations, non-profits need extra help maximizing their […]

Create a Bundle of Value

Posted on Jun 5, 2015 | No Comments

In the CJ Patrick presentation and later reiterated by David Haigh, of Brand Finance, it is suggested that intangible value makes up 2/3 – 3/4 of a company’s market value. Intangibles, according to the authors, are trademarks, patents, copyrights, proprietary processes, procedures, specialized knowledge and credentials. The tangible assets are than real estate, inventory, booked […]

Business development is not just about sales. Or is it?

Posted on May 14, 2015 | No Comments

We talk a lot about business development in the sales vernacular as though growing a business is the same as building a business. When in fact, business development should have a much wider influence on overall corporate strategy. But, all that said, I still think that almost all business development activities should motivate sales. Here […]