The LCADA Way

With the rising drug epidemic, the Lorain County Alcohol and Drug Abuse Services, Inc. wanted to express their dedication to the community by changing their name to reflect a warmer more approachable feeling. 

BrandPivot conducted our Brand Discovery Session with the LCADA Board of Directors and staff to come up with a name that showed some warmth. The LCADA Way which stands for Leadership, Compassion, Awareness, Dedication & Advocacy was created because the organization’s process of empowering individuals with an alcohol and drug addiction is a very specific proven method and they wanted to communicate that through naming and messaging.

Category:

Brand Development, Design

Date:

November 6, 2018