With the rising drug epidemic, the Lorain County Alcohol and Drug Abuse Services, Inc. wanted to express their dedication to the community by changing their name to reflect a warmer more approachable feeling. 

BrandPivot conducted our Brand Discovery Session with the LCADA Board of Directors and staff to come up with a name that showed some warmth. The LCADA Way which stands for Leadership, Compassion, Awareness, Dedication & Advocacy was created because the organization’s process of empowering individuals with an alcohol and drug addiction is a very specific proven method and they wanted to communicate that through naming and messaging.


Brand Development, Design


November 6, 2018