BrandPivot acquires iSiteweb and expands team.

BrandPivot, a Cleveland-headquartered full service marketing communications firm announced today that it has acquired iSiteweb, a Northeast Ohio website development and programming agency. The acquisition showcases BrandPivot’s continuous growth since its 2013 inception. Through this partnership, BrandPivot’s clients will increase their access to onsite web...

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Key Brand Architecture Questions

One of our clients was interested in developing a brand strategy for each of its product lines. There had been a number of acquisitions and a need to successfully integrate the acquired companies’ products. Our client’s company ultimately wanted a brand strategy for each of...

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Non-Profit Marketing in Tough Economic Times

Because we’ve done everything from brand development and event planning to fully integrated marketing communications plans for non-profits, we’ve been asked to do a number of seminar presentations dealing specifically with how non-profits should market their brands. With the economy still struggling and money tight...

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Create a Bundle of Value

In the CJ Patrick presentation and later reiterated by David Haigh, of Brand Finance, it is suggested that intangible value makes up 2/3 – 3/4 of a company’s market value. Intangibles, according to the authors, are trademarks, patents, copyrights, proprietary processes, procedures, specialized knowledge and...

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